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Tiffany Builds ‘Selling Organization’

The retailer is putting together a group of employees to focus on growing its high-end jewelry business.

Tiffany & Co. said Wednesday it is in the process of putting together a new special selling organization to focus on growing its high-end jewelry business.

Beth Canavan, executive vice president, will head up the initiative, according to Tiffany chairman and chief executive officer Michael Kowalski.

Canavan will report to Frederic Cumenal, who joined Tiffany last year from LVMH Moët Hennessy Louis Vuitton, where he served as president and ceo of Moët & Chandon.

Cumenal had previously been responsible for Tiffany’s business in Asia, Japan, Europe and the emerging markets. Now, the executive will be responsible for all of Tiffany’s worldwide sales activities. He will report to the ceo.

The expansion in duties is linked in part to the new selling organization, which will be in place in 2013. That team will focus on the brand’s statement jewelry offering, which includes pieces priced more than $50,000.
“As we pursue the significant growth opportunities ahead of us, it is now an appropriate time to unify the leadership of our global sales effort,” Kowalski said.