Trollbeads Taps Michael Belleveau as CEO

The accessories-maker appoints former Baccarat president and ceo to top spot.

Bead and bracelet-maker Trollbeads USA, has tapped Michael Belleveau as chief executive officer, effective Sept. 19.

Belleveau, a former president and ceo at Baccarat Inc., has held sales and general management posts at Cartier S.A., Victorinox Swiss Army Inc. and Bulgari.

Working out of the company’s Princeton, N.J. office, Belleveau will be responsible for all commercial and functional aspects of the business.

Belleveau replaces Peter Aagaard, who has been interim ceo since January. Aagard will be the acting chairman of Trollbeads USA, and will have a dual role working for the parent company Lise Aagaard Copenhagen and in international sales.

“Michael is an extraordinarily talented luxury goods executive, with a very well-regarded track record,” said Aagaard. “He brings an important perspective to our business and will be a great asset to the company.”

Trollbeads sells beads made from 18-carat gold, sterling silver, Italian glass, natural pearls and precious stones, in addition to bracelets, earnings, rings and other accessories.

The company’s wares can be found in 4,600 retailers worldwide, including at 1,000 retail locations in the U.S.