By  on March 7, 2011

NEW YORK — Fine jeweler Verdura is getting a facelift with a revamped Web site that also moves the septuagenarian firm boldly into e-commerce.

Ward Landrigan, owner and chief executive officer, and his son Nico, president, faced the challenge of fitting 70-plus years of history onto one site. “The hardest thing was to translate what our message was into something that’s electronic,” said Ward Landrigan.

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