The 74-year-old company, which is known for its vintage pieces by influential jewelry designer Fulco di Verdura, is opening its first shop-in-shop in Toronto on Monday.
Currently, Verdura only operates from its headquarters here on Fifth Avenue. The new partnership with Mindham Fine Jewellery’s Yorkville boutique marks its first expansion.
“This is the first time that we’ve tried it. In a sense it’s a model. We’ll see how it works,” said Verdura chairman and chief executive officer Ward Landrigan, referring to the new venture. “I didn’t want to do a brick-and-mortar thing because this is enough of a commitment. It is on a scale that we can handle. That’s the other thing, too — we’re still very small.”
According to Landrigan, a series of events is planned to fete the company’s expansion to the Canadian market in the coming months, including an unveiling of Coco Chanel’s original early Thirties Maltese Cross cuffs created by Verdura. The cuffs will make their Canadian debut later this month.
In addition, the jeweler will reintroduce its En Voyage collection for holiday. Referencing Verdura’s travels to England, France, India, Italy and around the Mediterranean, the brand will display the collection at a series of opening events leading up to Christmas.
But first for the brand is a vintage exhibition and sale featuring Verdura and Suzanne Belperron pieces. The exhibit opened Thursday and will run through Dec. 27 at the firm’s showroom at 745 Fifth Avenue. The baubles, which span the Thirties to the Sixties, include a Belperron black lacquer and green glass cuff and torque necklace, as well as Verdura’s platinum and diamond feather ear clips, which were owned by Brooke Astor.
Other notable pieces include Verdura’s platinum, gold, canary yellow and white “wrapped heart” brooch, as well as Belperron’s Burmese ruby, diamond and platinum “whirl” ring.
“This is by far, when I say by far, by about 50 percent, the biggest collection of vintage jewelry that I’ve had,” said Landrigan, referring to the exhibition, which includes 83 pieces.
According to Landrigan, all of these events, including the vintage sale and exhibit, are in advance of the brand’s 75th anniversary. To fete that milestone, Landrigan said he’s planning on curating a “bang up, comprehensive exhibition of Verdura’s jewelry.”
Inspired by the Cartier exhibit at the Metropolitan Museum of Art here in the Nineties, Landrigan said he would like to include Verdura’s sketches to accompany the jewelry, in order to show the designer’s “masterful,” yet “approachable” aesthetic.
Admiring an 18-karat gold bracelet with diamond and cabochon emeralds that is made to look like a hyacinth, Landrigan mused: “There’s jewelry that is art and there’s jewelry that is just jewelry. It’s the observer who determines it.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty