To former stylist and interior designer Veronica M. Toub, marrying the concepts of fashion and food trucks made complete sense. “I saw a food truck driving around one day, and thought, ‘That would make the most luxurious mobile shop.’ I wasn’t interested in opening a store because I can’t sit still for a minute. I prefer to always be on the move,” said Toub.
Soon after, Toub acquired a 1973 Sovereign model Airstream, which she outfitted as a backdrop for her fine jewelry and apparel collection, VMT, launched for resort 2014. Inside, Toub also offers vintage home accessories, bags and scarves sourced from her travels around the world. In addition to private sales, VMT jewelry is available exclusively at Neiman Marcus Beverly Hills, where Toub will host a trunk show on Oct. 26 and a dinner (with the Airstream parked out back) on Dec. 9.
Toub had been developing fine jewelry, ready-to-wear and beach cover-ups for the past two years, based on pieces she contracted local tailors and artisans to make during her travels to Lebanon, Turkey, Italy, Greece and India. “The craftsmen there can create a near-perfect piece of jewelry without a CAD design. The clothes took a bit more tweaking, but people would always ask me where I got my things, and that got me thinking,” she said. “When I moved to Los Angeles in 2011 to raise my family, I moved all the production here.” Toub sources her fabrics and trims from Italy, France and Japan.
Raised in Switzerland by an English mother and Persian father, Toub spent summers in New York and once interned for Bill Blass. After earning a degree at New York’s Laboratory Institute of Merchandising, she moved to Paris to pursue set design, where she began collecting vintage fabrics and trims.
The 14- and 18-karat gold and diamond jewelry, ranging from $400 to $14,000 wholesale, comprises six groups including hexagons, zippers, serpents and personalized nameplates. The bold designs in yellow, rose and white gold include rings that can be worn three ways, convertible chains and bracelets meant to be layered. The hexagonal motif, inspired by Moroccan tiles, also adorns the outside of the trailer in a silver laser-cut border and is repeated inside as metal and wooden shelving.
Based around elegant caftans, tunics and blouses, the 14-piece rtw collection “is shapely and sexy but not in your face,” noted Toub. Fabrics include geometric cotton lace, silk charmeuse, silk georgette and dupioni. Toub sticks to a black-and-white palette with just a few pops of color. The all-white beach cover-ups feature hand-loomed mesh detail, lace insets, pom-poms or cotton fringe. Apparel prices range from $100 to $840 wholesale.
Toub plans to expand her wholesale reach, but in the meantime, her Airstream will travel to fashion weeks and fairs such as Art Basel and Coachella because, she said, “The spirit of the collection is based on travel and exploration.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast