To former stylist and interior designer Veronica M. Toub, marrying the concepts of fashion and food trucks made complete sense. “I saw a food truck driving around one day, and thought, ‘That would make the most luxurious mobile shop.’ I wasn’t interested in opening a store because I can’t sit still for a minute. I prefer to always be on the move,” said Toub.
Soon after, Toub acquired a 1973 Sovereign model Airstream, which she outfitted as a backdrop for her fine jewelry and apparel collection, VMT, launched for resort 2014. Inside, Toub also offers vintage home accessories, bags and scarves sourced from her travels around the world. In addition to private sales, VMT jewelry is available exclusively at Neiman Marcus Beverly Hills, where Toub will host a trunk show on Oct. 26 and a dinner (with the Airstream parked out back) on Dec. 9.
Toub had been developing fine jewelry, ready-to-wear and beach cover-ups for the past two years, based on pieces she contracted local tailors and artisans to make during her travels to Lebanon, Turkey, Italy, Greece and India. “The craftsmen there can create a near-perfect piece of jewelry without a CAD design. The clothes took a bit more tweaking, but people would always ask me where I got my things, and that got me thinking,” she said. “When I moved to Los Angeles in 2011 to raise my family, I moved all the production here.” Toub sources her fabrics and trims from Italy, France and Japan.
Raised in Switzerland by an English mother and Persian father, Toub spent summers in New York and once interned for Bill Blass. After earning a degree at New York’s Laboratory Institute of Merchandising, she moved to Paris to pursue set design, where she began collecting vintage fabrics and trims.
The 14- and 18-karat gold and diamond jewelry, ranging from $400 to $14,000 wholesale, comprises six groups including hexagons, zippers, serpents and personalized nameplates. The bold designs in yellow, rose and white gold include rings that can be worn three ways, convertible chains and bracelets meant to be layered. The hexagonal motif, inspired by Moroccan tiles, also adorns the outside of the trailer in a silver laser-cut border and is repeated inside as metal and wooden shelving.
Based around elegant caftans, tunics and blouses, the 14-piece rtw collection “is shapely and sexy but not in your face,” noted Toub. Fabrics include geometric cotton lace, silk charmeuse, silk georgette and dupioni. Toub sticks to a black-and-white palette with just a few pops of color. The all-white beach cover-ups feature hand-loomed mesh detail, lace insets, pom-poms or cotton fringe. Apparel prices range from $100 to $840 wholesale.
Toub plans to expand her wholesale reach, but in the meantime, her Airstream will travel to fashion weeks and fairs such as Art Basel and Coachella because, she said, “The spirit of the collection is based on travel and exploration.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)