To former stylist and interior designer Veronica M. Toub, marrying the concepts of fashion and food trucks made complete sense. “I saw a food truck driving around one day, and thought, ‘That would make the most luxurious mobile shop.’ I wasn’t interested in opening a store because I can’t sit still for a minute. I prefer to always be on the move,” said Toub.
Soon after, Toub acquired a 1973 Sovereign model Airstream, which she outfitted as a backdrop for her fine jewelry and apparel collection, VMT, launched for resort 2014. Inside, Toub also offers vintage home accessories, bags and scarves sourced from her travels around the world. In addition to private sales, VMT jewelry is available exclusively at Neiman Marcus Beverly Hills, where Toub will host a trunk show on Oct. 26 and a dinner (with the Airstream parked out back) on Dec. 9.
Toub had been developing fine jewelry, ready-to-wear and beach cover-ups for the past two years, based on pieces she contracted local tailors and artisans to make during her travels to Lebanon, Turkey, Italy, Greece and India. “The craftsmen there can create a near-perfect piece of jewelry without a CAD design. The clothes took a bit more tweaking, but people would always ask me where I got my things, and that got me thinking,” she said. “When I moved to Los Angeles in 2011 to raise my family, I moved all the production here.” Toub sources her fabrics and trims from Italy, France and Japan.
Raised in Switzerland by an English mother and Persian father, Toub spent summers in New York and once interned for Bill Blass. After earning a degree at New York’s Laboratory Institute of Merchandising, she moved to Paris to pursue set design, where she began collecting vintage fabrics and trims.
The 14- and 18-karat gold and diamond jewelry, ranging from $400 to $14,000 wholesale, comprises six groups including hexagons, zippers, serpents and personalized nameplates. The bold designs in yellow, rose and white gold include rings that can be worn three ways, convertible chains and bracelets meant to be layered. The hexagonal motif, inspired by Moroccan tiles, also adorns the outside of the trailer in a silver laser-cut border and is repeated inside as metal and wooden shelving.
Based around elegant caftans, tunics and blouses, the 14-piece rtw collection “is shapely and sexy but not in your face,” noted Toub. Fabrics include geometric cotton lace, silk charmeuse, silk georgette and dupioni. Toub sticks to a black-and-white palette with just a few pops of color. The all-white beach cover-ups feature hand-loomed mesh detail, lace insets, pom-poms or cotton fringe. Apparel prices range from $100 to $840 wholesale.
Toub plans to expand her wholesale reach, but in the meantime, her Airstream will travel to fashion weeks and fairs such as Art Basel and Coachella because, she said, “The spirit of the collection is based on travel and exploration.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye