To former stylist and interior designer Veronica M. Toub, marrying the concepts of fashion and food trucks made complete sense. “I saw a food truck driving around one day, and thought, ‘That would make the most luxurious mobile shop.’ I wasn’t interested in opening a store because I can’t sit still for a minute. I prefer to always be on the move,” said Toub.
Soon after, Toub acquired a 1973 Sovereign model Airstream, which she outfitted as a backdrop for her fine jewelry and apparel collection, VMT, launched for resort 2014. Inside, Toub also offers vintage home accessories, bags and scarves sourced from her travels around the world. In addition to private sales, VMT jewelry is available exclusively at Neiman Marcus Beverly Hills, where Toub will host a trunk show on Oct. 26 and a dinner (with the Airstream parked out back) on Dec. 9.
Toub had been developing fine jewelry, ready-to-wear and beach cover-ups for the past two years, based on pieces she contracted local tailors and artisans to make during her travels to Lebanon, Turkey, Italy, Greece and India. “The craftsmen there can create a near-perfect piece of jewelry without a CAD design. The clothes took a bit more tweaking, but people would always ask me where I got my things, and that got me thinking,” she said. “When I moved to Los Angeles in 2011 to raise my family, I moved all the production here.” Toub sources her fabrics and trims from Italy, France and Japan.
Raised in Switzerland by an English mother and Persian father, Toub spent summers in New York and once interned for Bill Blass. After earning a degree at New York’s Laboratory Institute of Merchandising, she moved to Paris to pursue set design, where she began collecting vintage fabrics and trims.
The 14- and 18-karat gold and diamond jewelry, ranging from $400 to $14,000 wholesale, comprises six groups including hexagons, zippers, serpents and personalized nameplates. The bold designs in yellow, rose and white gold include rings that can be worn three ways, convertible chains and bracelets meant to be layered. The hexagonal motif, inspired by Moroccan tiles, also adorns the outside of the trailer in a silver laser-cut border and is repeated inside as metal and wooden shelving.
Based around elegant caftans, tunics and blouses, the 14-piece rtw collection “is shapely and sexy but not in your face,” noted Toub. Fabrics include geometric cotton lace, silk charmeuse, silk georgette and dupioni. Toub sticks to a black-and-white palette with just a few pops of color. The all-white beach cover-ups feature hand-loomed mesh detail, lace insets, pom-poms or cotton fringe. Apparel prices range from $100 to $840 wholesale.
Toub plans to expand her wholesale reach, but in the meantime, her Airstream will travel to fashion weeks and fairs such as Art Basel and Coachella because, she said, “The spirit of the collection is based on travel and exploration.”
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)