By  on April 21, 2010

Alexander Vreeland was named Tuesday as president and chief operating officer of New York fine jewelry firm Slane & Slane.

A fashion industry veteran, Vreeland has worked at GAV, which licensed the ck Calvin Klein and Emanuel lines, as well as D. Porthault, where he was chief executive officer.

Vreeland, the grandson of the late fashion editor Diana Vreeland, replaces Marion Davidson, who left the company on Monday.

Slane & Slane was founded in 1997 by sisters Heath and Landon Slane, who remain the co-chief executive officers and designers.

“What appealed to me [about Slane & Slane] was that there is a lot of authenticity to the brand designed by two women who know who their customer is,” Vreeland said. “We do not plan to take the brand anywhere but up....The brand is really poised to grow.”

Vreeland said initiatives could include taking the company international, improving operations, launching more product categories and increasing channels of distribution.

Slane & Slane is known for its classic and contemporary gold and silver jewelry. The firm has distribution within Neiman Marcus and other top-tier specialty stores.

Landon Slane met Vreeland through her husband, Bailey Gimbel, and he has been consulting with the firm on special projects for the past few months.

“We see this as a growth opportunity,” Landon Slane said. “We are looking to build the company and grow.”

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