By  on February 6, 2012

Two fine jewelry lines have produced anintelligent response to gold’s soaring prices: unveiling collectionspredominantly comprised of sterling silver.

Yossi Harari’s newsilver range offers an alternative to his 24-karat gold pieces, givingcustomers the same aesthetic they’ve come to expect from the designer —but at a 10th of the price of his original line.

“It made [the]most sense for us to use sterling silver,” he said. “We are makingYossi jewelry accessible to more people, bringing the overall averageprice point down while adding a fresh new way to wear the collection.”

Harari introduced “gilver” — a term he trademarked for the unique alloymade from mixing predominantly silver with a small amount of gold,which is then oxidized.

The designer also uses amber, sapphire,turquoise, lapis, onyx, as well as white and cognac diamonds — full androse cut. He expects this will add 20 percent growth to his overallwholesale business.

“The oxidized metal gave an edgy feel to thepieces and opened up a whole new audience and clientele,” he said. “Wehave done well with the contrasted pieces, and the added depth inmetalwork ultimately pushed me to explore other options, thus arrivingat this sterling silver collection. [It] is inherently lighter in feeland tone, adding a fresh layer to my jewelry.”

The earrings,necklaces, wrap necklaces, chain links, cuffs and bangles will beavailable at Bergdorf Goodman and Stanley Korshak, starting this springat $180 to $6,000.

Slane — the fine jewelry collection founded15 years ago by sisters Heath and Landon Slane — will unveil the Auracollection, a range of 18-karat gold overlay on fully recycled sterlingsilver.

Most often used in luxury timepiece making, the three-to five-micron gold overlay is paired with silver to preserve theintegrity of the line’s handmade pieces.

Priced significantlylower than the brand’s gold collection, which ranges from $800 to$16,000, the 100-piece group of necklaces, earrings, bracelets, cuffsand rings retails from $650 to $4,900 — about 20 to 30 percent more thanits sterling silver line.

“Aura was really created based on aneed we felt existed in the bridge category between designer and finejewelry. We see [this] as part of designer jewelry, but creating a moreaffordable price point. It offers a big gold look over our fine sterlingsilver jewelry,” Landon Slane said. “The response has been surprising.The customer really wants that bold look and [we’re able to] make itapproachable. This attracts a different collector to Slane.”

Theline will be carried at Bailey’s Fine Jewelry, Schiffman’s, Carats FineJewelry and Fink’s Jewelers.

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