Inventories are being kept tight in hope of increasing full-price selling and reducing markdowns.
The music star had launched the collection last February during New York Fashion Week.
The limited-edition collection of five styles will be available beginning in August.
The Los Angeles company, known for its dreamy dresses seen on the likes of Taylor Swift and Erin Wasson, is expanding into a new category and heading east.
He’s dubbed the collection “Chanton,” an amalgamation of the two luxury brands’ names.
Coach begins celebrations for its 75th anniversary with its first-ever runway show and a newly minted higher-end label, Coach 1941.