The mass-market beauty company had $96.8 million in sales for the first half of 2016.
The decision could set a precedent and topple other beach bans that have caused an international furor.
The limited-edition collection of five styles will be available beginning in August.
The Los Angeles company, known for its dreamy dresses seen on the likes of Taylor Swift and Erin Wasson, is expanding into a new category and heading east.
He’s dubbed the collection “Chanton,” an amalgamation of the two luxury brands’ names.