His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The decision could set a precedent and topple other beach bans that have caused an international furor.
The limited-edition collection of five styles will be available beginning in August.
The Los Angeles company, known for its dreamy dresses seen on the likes of Taylor Swift and Erin Wasson, is expanding into a new category and heading east.
He’s dubbed the collection “Chanton,” an amalgamation of the two luxury brands’ names.