PARIS — Luxury titan Bernard Arnault, who has a knack for revitalizing heritage brands, is putting the spotlight on an almost forgotten 19th-century trunk maker.
On Saturday, the doors are slated to open on a 2,150-square-foot boutique here for Moynat Malletier, reviving a French name that has been dormant for decades, and transferring the curvaceous forms and innovative hardware of yore to luxurious leather goods for today.
Vintage trunks, many shaped to hug the curves of early automobiles, are displayed next to sleek handbags created by Ramesh Nair, a designer whose resume includes stints at Hermès, Christian Lacroix and Yohji Yamamoto.
With a two-story columnar glass display case as it centerpiece, the store at 348 Rue Saint-Honoré invites discovery.
“The first goal is not sales. The first goal is to tell the story,” said Guillaume Davin, a former Louis Vuitton and Dior Parfums executive who was brought in to spearhead the business venture. He declined to give first-year sales projections.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew