By  on December 1, 2011

PARIS — Luxury titan Bernard Arnault, who has a knack for revitalizing heritage brands, is putting the spotlight on an almost forgotten 19th-century trunk maker.

On Saturday, the doors are slated to open on a 2,150-square-foot boutique here for Moynat Malletier, reviving a French name that has been dormant for decades, and transferring the curvaceous forms and innovative hardware of yore to luxurious leather goods for today.


Vintage trunks, many shaped to hug the curves of early automobiles, are displayed next to sleek handbags created by Ramesh Nair, a designer whose resume includes stints at Hermès, Christian Lacroix and Yohji Yamamoto.

With a two-story columnar glass display case as it centerpiece, the store at 348 Rue Saint-Honoré invites discovery.

“The first goal is not sales. The first goal is to tell the story,” said Guillaume Davin, a former Louis Vuitton and Dior Parfums executive who was brought in to spearhead the business venture. He declined to give first-year sales projections.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus