By  on December 1, 2011

PARIS — Luxury titan Bernard Arnault, who has a knack for revitalizing heritage brands, is putting the spotlight on an almost forgotten 19th-century trunk maker.

On Saturday, the doors are slated to open on a 2,150-square-foot boutique here for Moynat Malletier, reviving a French name that has been dormant for decades, and transferring the curvaceous forms and innovative hardware of yore to luxurious leather goods for today.

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Vintage trunks, many shaped to hug the curves of early automobiles, are displayed next to sleek handbags created by Ramesh Nair, a designer whose resume includes stints at Hermès, Christian Lacroix and Yohji Yamamoto.

With a two-story columnar glass display case as it centerpiece, the store at 348 Rue Saint-Honoré invites discovery.


“The first goal is not sales. The first goal is to tell the story,” said Guillaume Davin, a former Louis Vuitton and Dior Parfums executive who was brought in to spearhead the business venture. He declined to give first-year sales projections.

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