MILAN —Fendi is about to launch its first exclusive online customization service, dedicated to its Kan I F bag and the iconic Strap You straps. The program will make its debut at the company’s e-commerce site on Wednesday.To realize the "Customize It" project, Fendi teamed with Farfetch, which supported the fashion house in the development of the advanced customization software, enabling customers to personalize their bag and strap and receive them in up to 12 weeks.“In our era, customization is the ultimate expression of luxury for our clients. We are delighted to be launching Customize It, Fendi’s very first online customization service for our Kan I F bag and Strap You,” said Fendi chief executive officer Pietro Beccari, who is leaving the fashion house to become chief executive officer of Dior early next year. “This project came to life thanks to the partnership with Farfetch and we think it will be a unique opportunity to showcase our daring creativity and pioneer spirit in a new digital and modern way, combining our client’s needs of luxurious exclusivity with the maison’s perfect blend of tradition and innovation.”[caption id="attachment_11057618" align="aligncenter" width="1024"] Fendi's "Customize It" online personalization service.[/caption]The service, which will be also be available at farfetch.com, allows 120 possible combinations, starting from the Ken I F leather style, which is on sale in five tones, including black, blue, strawberry red, baby pink and beige. Customers can also chose their favorite variation of the F is Fendi round logo, along with the color of the silk twill ribbon wrapping around the handle. In addition, they can select among 70 possible combinations of colors and embellishments to put their unique touch on the Strap You leather straps decorated with conical studs and floral applications.“Customization is a return to the very definition of luxury and now, more than ever, customers expect products, experiences and services with a customizable element. Farfetch is at the forefront of this trend and as a multibrand platform, we worked directly with our partner Fendi to craft unique shopping experiences for our customers,” said Farfetch chief executive officer José Neves. “Together, we have created a state-of-the-art customization experience that is second to none in the luxury market. We are thrilled to collaborate with Fendi on this project for these beautiful bags and straps and give our global customers the opportunity to create something bespoke to express their individuality.”
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.