NEW YORK — Liebeskind Berlin was founded in 2004, a lousy year for the German economy. The company quickly learned how to rein in expenses as demand for more moderately priced handbags was building. Now Liebeskind, which operates 20 stores in Europe, is testing its formula — leather handbags, for the most part priced under $350 — Stateside with its first U.S. store, a 700-square-foot unit at 276 Lafayette Street in SoHo here.
Chief executive officer Johannes Rellecke declined to provide a sales estimate for the new store, but said Liebeskind units typically have annual sales of at least $2,000 a square foot.
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