By  on September 12, 2013

LONDON — Longchamp has landed on London's Regent Street with a flagship store aimed at raising the brand's profile here, and capturing the dynamic international tourist traffic buzzing around Oxford Circus.

The French leather goods firm has taken over the former Quicksilver store at 229 Regent Street and created a bright, airy space that showcases the brand’s full offer, including footwear, ready-to-wear and the company's first in-store made-to-measure service.

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