NEW YORK — Accessories brand MCM is opening a 4,000-square-foot flagship at 100 Greene Street here this fall.
The new SoHo flagship represents a return to the brand’s German roots and Bauhaus style with its clean lines, open space and simplicity. There’s also a nod to SoHo’s manufacturing past. “This freestanding location will serve as a model for future store openings,” said Paolo Fontanelli, international chief executive officer. “We plan to have at least 10 stores in the U.S. in cities such as Miami, Texas, Las Vegas, Los Angeles, San Francisco and Chicago.”
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