By  on August 21, 2014

LOS ANGELES — In a world filled with disposable fashions, Parabellum cofounders Jason Jones and Mike Feldman are outspoken advocates of durable accessories — and they are taking that advocacy to the street with their brand’s first physical retail location opening Friday in West Hollywood, Calif.

Neighboring Paul Smith on the highly visible corner of Melrose Avenue and Harper Avenue, the 1,100-square-foot store contains the widest breadth of Parabellum merchandise available anywhere, including some 65 styles of belts that are showcased in a belt library on one side of the space. Priced from $125 to $2,800 at retail, Parabellum’s accessories are crafted from American bison leather, military-grade ceramic and Kevlar.

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