By  on September 7, 2011

NEW DELHI — Paris Hilton bags and accessories will be launched in India this month, with an ambitious growth plan for shop-in-shops with Shoppers Top, the country’s largest department store chain, as well as stand-alone stores.

Brand Concepts, the Indore-based licensee that is bringing Hilton handbags and accessories to India, said the celebrity will be in Mumbai to launch the first store. Consultancy firm Technopak estimates the fashion accessories market in India is worth roughly $1.5 billion a year, although branded fashion accessories account for only about 15 percent of the market.

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