LONDON — Smythson may be best known for its deep blue writing paper, gilt-edged notebooks and diaries in a kaleidoscope of colors, but the brand is now ready to turn the spotlight on to some of its other assets.
Today, Britain’s most famous stationer will mark its 125th anniversary with a cocktail at its newly refurbished and expanded Bond Street store. Although paper products still play a starring role, the new look of the store places an emphasis on leather goods and on the lifestyle aspect of the brand.
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