The Daily Edited, also known as TDE, the Sydney-based accessories brand, is finding success with its long-term pop-up shop at the Saks Fifth Avenue flagship.The brand features an edited version of its collection, ranging from leather iPhone cases to large shopper totes. TDE offers customers the ability to personalize their pieces with their names, initials and emojis in a range of fonts and colors on the spot.TDE has signed a permanent leasing deal with Saks with a view to roll out more shop-in-shops by year-end. Opened last month, the shop is roughly 215 square feet and is located on the second floor with contemporary bags. A TDE craftsperson is on site during opening hours to personalize pieces for shoppers.Price points start at $70 for small leather goods and go up to $410 for the overnight bag, including personalization.Bestsellers so far have been the brand's cross-body bags that retail for $125 for the mini cross body, $140 for the structured cross body and $150 for the rectangular cross body, said a TDE spokeswoman.Cofounder and creative director Alyce Tran manages the pop-up in-house, supplies its own staff and is fully in control of inventory. They are able to replenish stock on a daily basis. The brand, which last year generated $21 million in sales, doesn’t wholesale. In addition to various pop-ups around the globe, the line is available at shoptde.com. The company was launched in 2014.Despite being a global brand, the line is extremely limited (bags and clutches are limited to 1,000 pieces per run), and new pieces are released every four to six weeks."We've signed a permanent leasing deal with Saks with a view to roll out more shop-in-shops by year-end. We are pleased as to how well the product has been received by Saks customers. It's very exciting to come across from Sydney with an aesthetic we know works in our market and that also resonates with New Yorkers. We look forward to further tailoring our range and service offerings with respect to customization for each individual store," said Tran.TDE recently launched an ad campaign with Sophia, Sistine and Scarlet Stallone and has also worked in collaboration with Tome to create a capsule collection of bags that are shown at their New York Fashion Week shows.Besides Saks, pop-ups are located at Robinsons in Singapore and David Jones in Australia.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion