Tired of wheeling those regulation black and chrome suitcases around airports, your own indistinguishable from the next? Tumi apparently is, too.
This fall, the luggage company will launch Colorization, a program that allows clients to custom-color a variety of merchandise, all the better to pick their carryalls out from the rest of the crowd.There will be six choices of hue — blue, green, brown, magenta, red and silver — and six components available for coloring, including luggage tags, bag hooks, bag guards, zipper pulls, leather patches and zippered pouches. “The color program lets [the customer] have fun with their luggage, as well as create their own look and more easily distinguish their luggage from others,” explained Alan Krantzler, Tumi’s senior vice president, brand management. “It is also a great way for members of the same family to easily identify which piece of luggage is their own.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)