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Tim Burton is inspiring designers to look down the rabbit hole this spring.
This story first appeared in the February 8, 2010 issue of WWD. Subscribe Today.
In time for the much-anticipated, star-studded March release of the director’s Alice in Wonderland, numerous companies have launched collections based on Alice and her motley crew, The White Rabbit, The Red Queen, The White Queen, The Chesire Cat and The Mad Hatter.
Paris retailer Printemps is featuring dream designs for Alice in its windows by Alexander McQueen, Christopher Kane and Nicholas Kirkwood, who embellishes platform heels with pocket watches, keys and teapots.
For their Furla Talent Hub project, Leitmotiv’s Juan Caro and Fabio Sasso created a kaleidoscopic print of rabbits, flowers, castles and hot-air balloons to splash across totes, doctor bags and umbrellas. Swarovski has a jewelry line based on the Alice characters. And Tom Binns signed on for two licensed collections, Tom Binns for Walt Disney Signature, a group of six limited edition items priced up to $1,000, and Tom Binns for Disney Couture, which caps out at $200. “I’m not really a Mickey Mouse kind of guy,” says Binns, noting Burton once worked for Disney as an animator. “But Alice is a weird little story. My imagination lends itself to that crazy world and works well with [Burton’s] vibe.”