Green doesn’t have to be grungy. From shoes to jewelry, bags to watches, these six boutiques across the U.S. are bringing some of the hottest eco-fashions to the masses.
This story first appeared in the February 11, 2008 issue of WWD. Subscribe Today.
Boutique: Envi, 164 Newbury Street; 617.267.3684; shopenvi.com.
The Scoop: After dabbling in eco-fashion, co-owners Ursula Stahl and Callie Smith decided that the number of emerging green designers merited a tony address on Newbury Street.
Product Picks: Shoes from Terra Plana; bags by aGaiNYC; jewelry by Christy Fisher; pashminas from Toggery.
On Green: “A year or two ago, we couldn’t have filled a whole store with such fashion-forward eco-lines. There wasn’t the same fashion aspect and wealth of designers.” —Ursula Stahl, owner
Boutique: Pivot, 1101 West Fulton Market; 312.243.4754; pivotboutique.com.
The Scoop: Opened in September by a former fashion journalist, Pivot, in one of Chicago’s emerging neighborhoods, is catering to both green aficionados and newbies with well-priced goods.
Product Picks: Jewelry from Palma Collection and Early Jewelry; bags from Beck(y) Bags, Noon Solar and Ashley Watson.
On Green: “Fashion is such an important part of everyday life, whether you’re into it or not. It’s wonderful that you can have green fashion in your life.” —Jessa Brinkmeyer, owner
City: New York
Boutique: GomiNYC, 443 East Sixth Street; 212.979.0388; gominyc.com.
The Scoop: As one of the first fashion-forward eco-boutiques, GomiNYC, which opened in May 2003, is leading the pack with a mix of well-known and emerging labels.
Product Picks: Jewelry from Species by the Thousands; shoes from Pour La Victoire and Terra Plana; bags by Anne Hettinger; belts by Brave.
On Green: “There’s something really exciting going on right now with jewelry. Refineries are using recycled metals, and to me, that’s the newest development in being eco-friendly.” —Anne Bernstein, owner
Boutique: Arcadia, 819 North Second Street; 215.667.8099; arcadiaboutique.com.
The Scoop: In addition to stocking environmentally friendly products, Arcadia features a green design, with a recycled wood floor and fixtures fashioned from reclaimed materials.
Product Picks: Sunglasses from iWood Ecodesign; bags by Kim White; jewelry by Rust Belt.
On Green: “So many green designers are doing so many amazing things. It’s easy to find things that are terrific and socially responsible.” —Ali McCloud, owner
City: Portland, Ore.
Boutique: Greenloop, 8005 Southeast 13th Avenue; 503.236.3999; thegreenloop.com.
The Scoop: Greenloop, a sponsor of the environmentally friendly Portland Fashion Week, has one of the most comprehensive selections out there, and offers carbon-neutral shipping.
Product Picks: Shoes from Charmone, Green Toe by Simple and Mohop; watches from Refinding; jewelry by Project Green.
On Green: “If you’re looking for a statement handbag, why not buy something [green] that will be a great conversation starter?” —Aysia Wright, owner
City: San Francisco
Boutique: Eco Citizen, 1488 Vallejo Street; 415.614.0100; ecocitizenonline.com.
The Scoop: Owner Joslin Van Arsdale, a former stylist and gallery director, has used her unerring fashion sense to create an elegant space where everything is chic and fair trade.
Product Picks: Shoes from Veja, Melissa and Tom’s Shoes; jewelry from Linda Loudermilk and Laura Wood; belts from Calleen Cordero and Eairth.
On Green: “Working in fashion, I was disenchanted with everything being so disposable. The future of eco-fashion is recyclable goods.” —Joslin Van Arsdale, owner