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A first look at some up-and-coming designers from Premiere Classe and Eclat de Mode-Bijorhca.
This story first appeared in the September 13, 2011 issue of WWD. Subscribe Today.
Brand: Mapoésie (My Poetry)
Founder and designer: Elsa Poux
What: Carrying graphic prints in washed colors, a selection of textile designer Elsa Poux’s cotton and cotton/silk printed scarves are hand-embroidered in India. The prints carry over to a line of matching bags made from leather, cotton canvas and jute.
Highlights: A limited edition scarf carrying a figurative horse drawing by artist Joël Person, this season’s guest designer.
Wholesale price range: 25 euros, or $27, for a small square to 72 euros, or $95, for a bag.
Stores: The brand is distributed in around 20 sales points including Le Bon Marché in Paris and Anthropologie in the U.S.
Tidbit: Next fall, Poux plans to add on luxury scarves in noble fabrics like cashmere.
Brand: Léo Atlante
What: Well-executed artisanal embroidery techniques traditionally used on Moroccan djellabas and tablecloths embellish scarves made from patchworks of printed end-of-line cotton voile and linen sourced by entrepreneurs Manu Anessi and Christophe Blateau. The duo, who live in Tiznit in the south of Morocco, mounted an atelier in the nearby village of Amaragh, working with a local cooperative for women. They commission scarves which they then purchase from the cooperative and distribute under their label. Ten percent of the proceeds are donated to the village.
Tidbit: Fans of the brand include Paul Smith, Agnès Troublé (of agnès b.) and Christian Lacroix, who in the past has supplied fabric from his stock for the project.
Stockists: The brand counts about 80 stores including Designers Guild in London, Biffi in Milan and Merci in Paris.
Wholesale price range: 145 to 190 euros, or about $190 to $250.
Founders and designers: Olivia Alot de Suzzoni and Paola Léonzi
What: The name, Chjocca, which means “artful, inventive,” in Corsican, sums up the thinking behind this young brand’s concept geared to beach accessories. Pareos edged with metal poppers can be fixed in a number of ways around the body; clear plastic beach bags come sheathed in machine-washable canvas covers that can be popped off and replaced by a different-colored casing, and giant terry cloth beach towels sport utility pockets.
Stockists: Chjocca is distributed in 15 doors in Corsica, and one store in Monaco.
Wholesale prices: Bags range from 36 to 44 euros, or $48 to $58; pareos cost 26 euros, or $35.
Founder: Sylvia Pichler
Concept: The brainchild of Italian architect Sylvia Pichler, the Zilla accessories line reflects Pichler’s passion for industrial materials, with travel bags encased in thick sponge, for instance, or totes crafted from a raffia-like black plastic traditionally used for harvesting olives in Italy. Hologram foil gives evening clutches a disco twist, while day bags made from fine natural cork carry a natural look.
Wholesale prices: From 60 euros, or $80, for a sponge clutch to 170 euros, or $225, for a raffia-effect plastic tote.
Brand name: Little Pépite
Founder and designer: Ilan Teboul
About: This sustainable French jewelry line features small, delicate styles made from recycled 18-karat gold and sustainably sourced tiny precious gems such as rubies, sapphires, diamonds and freshwater pearls.
Retailers: Retailers include Merci in Paris and Takashimaya in Japan.
Wholesale prices: From 35 euros for rings, or $46, to 150 euros, or about $200, for necklaces.
Brand name: LauClem
Founders and designers: Laurentine Périlhou and Clément Smolinski
About: Based on a macramé technique, LauClem’s one-of-a-kind jewelry pieces, handmade in an atelier in the south of France, feature waxed cotton threads woven around fine stones like obsidian, jasper, rock crystal, malachite and agate. The refined craftwork has a slightly ethnic feel, while many of the pieces carry a distinct Art Nouveau influence.
Tidbit: The design duo won the star design prize of the Eclat de Mode-Bijorhca salon and have been approached for a couture collaboration with renewed Paris designer.
Retailers: Talents Ateliers d’Art in Paris and Mitsubishi Corporation in Japan.
Wholesale prices: From 18 euros, or $24, for a pair of earrings, to 220 euros, or $290, for a large necklace.