It was sold for a record-breaking amount in 2002 before resurfacing again 15 years later to smash auction records.
Breitling, one of the last remaining independent Swiss watchmakers, is to be snapped up by CVC Capital Partners.
The timepieces are created from the blue wood on original stadium seats.
The Federation of the Swiss Watch Industry revealed a 7.5 percent increase in international sales after 20 consecutive months of declines.
The “Bao Dai” Rolex is to be auctioned by Phillips in Geneva come May.
As smartwatches settle into the market, jewelry timepieces are finding new fanfare as dressier, persona-driven alternatives.