Customers will be able to “compose” their personal Serpenti using a dedicated app installed on a tablet, with a total of 312 options on tap.
The brand is aiming for 200 to 300 stores worldwide by the end of 2018.
The watch company is the latest to add a wearable to its offerings.
In its third collaboration with Italia Independent, Hublot is launching an innovative new watch with storied Italian men’s wear firm Rubinacci.
Amid challenges in the international market, the Swiss brand sees an opportunity that can get a boost from technology and marketing.
After job cuts, slashing of inventories and other cost-saving measures last year, executives hope the worst is behind them.
The ladies’ watch, which was discontinued in 2004, will be reintroduced at the SIHH trade fair in Geneva and go on sale in June.
The Swiss timepiece giant based in Lugano will now distribute top-tier product via the Madaluxe Group.
The watch lines will continue to function as separate brands but will now operate as one organization.
The watch brand introduced slimmer designs and new functionality as it continues to refine its Fossil Q wearables line in response to consumer feedback.
The ongoing collaboration between the California-based fine jewelry brand and provocative artist ticks along nicely, moving into gold watches by late 2017.