The soccer star will appear in the brand’s Born to Dare campaign.

The Swiss watchmaker is bucking the headwinds facing the category and investing for future growth.

A feline has its day downtown.

It was sold for a record-breaking amount in 2002 before resurfacing again 15 years later to smash auction records.

Breitling, one of the last remaining independent Swiss watchmakers, is to be snapped up by CVC Capital Partners.

The timepieces are created from the blue wood on original stadium seats.

The Federation of the Swiss Watch Industry revealed a 7.5 percent increase in international sales after 20 consecutive months of declines.

The timepiece was designed to celebrate the launch of the new Velar luxury midsize SUV.

As the sector continues to struggle, brands at Baselworld focused on mechanical watches and vintage-looking styles.

The “Bao Dai” Rolex is to be auctioned by Phillips in Geneva come May.

The Swiss watchmakers have agreed to exchange movements, in what points to closer links between the two fiercely independent brands.

Nighttime watches for men and women are making a comeback across all price points and many of them have dark faces — perfect for the midnight hour.

The sector’s tough times have resulted in the sale of a string of brands, with many of the buyers from the Far East.

As smartwatches settle into the market, jewelry timepieces are finding new fanfare as dressier, persona-driven alternatives.

Acquired by Citychamp Watch & Jewellery Group four years ago, the venerable Swiss watch brand has returned to profit with growing sales.