The timepieces are created from the blue wood on original stadium seats.
The Federation of the Swiss Watch Industry revealed a 7.5 percent increase in international sales after 20 consecutive months of declines.
The “Bao Dai” Rolex is to be auctioned by Phillips in Geneva come May.
As smartwatches settle into the market, jewelry timepieces are finding new fanfare as dressier, persona-driven alternatives.
Watchmakers and jewelers continue to face significant challenges, but most brands remain upbeat about 2017.
Customers will be able to “compose” their personal Serpenti using a dedicated app installed on a tablet, with a total of 312 options on tap.