By  on June 25, 2012

NEW YORK — Wilhelm Schmid, chief executive officer of the quiet, venerable watch company A. Lange & Söhne, visited the U.S. last week — a rare event for the 167-year-old brand. And there could be a lot more visits in the future.

“This is one of the most important markets, and I’ve neglected it for too long,” Schmid told WWD of his reasons for visiting the U.S. during an interview at the Peninsula Hotel here while on a whirlwind weeklong trip to Miami Beach, New York and Boston. He was in town to exhibit the six new styles the brand unveiled at the Salon International de la Haute Horlogerie, or SIHH, in January at an event last Tuesday at the Museum for German and Austrian Art Neue Galerie.

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