For many watch brands, the time is right to take retail matters into their own hands.
After taking a beating at retail the last couple of years and seeing consumer indulgence turn to thrift, timepiece firms are focusing on opening, expanding or multiplying their proprietary flagships. The monobrand stores and in-store shops are not intended to eliminate their retail partners from the equation, but rather to improve ways to reach the consumer and entice them with their full product array under their distinct image.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)