Audemars Piguet North America has appointed Antonio Seward as chief executive officer.Seward began his new role for the watch firm on Aug. 1, and has relocated to New York from Singapore, where he most recently served as Audemars Piguet’s general manager for Southeast Asia.The executive has also served as Audemars Piguet’s managing director for Latin America and as ceo for Portugal, Spain and France.Seward received his undergraduate degree from Kings College, London, and graduated with a master’s degree in political science.Speaking by phone, Seward noted, “What I want to try to do is be as close as possible to our customers and know our customers. One of the main objectives that the stakeholders of the brand have given us is to know our customers, so that when they are buying AP they are not just buying a watch, they are purchasing an experience and relationship with a very special brand.”Audemars Piguet caps its production at 40,000 watches a year, says Seward, meaning it is “restricted by definition,” making it a rare item to seek out.“The U.S. has a diversity of consumers. Also in terms of age groups I think there is a difference with other markets. Statistically in the U.S. we have a younger consumer, more of an urban consumer, people who are quite engaged in new technology, because we are a very traditional brand yet very modern as well,” Seward noted.The executive declined to reveal the brand’s exact sales breakdown across geography, but noted that “more or less, 20 percent of sales are out of the Americas, with a sizable share of that in the U.S.”The label is currently planning sales activations and events for Art Basel Miami Beach, as well as in satellite U.S. cities including Boston.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)