LONDON — Bamford & Sons, the British ready-to-wear and accessories brand, is letting its customers give the label’s new line of customized Rolex watches a personal touch.
Earlier this month, the label launched a Bamford Watch Department Web site that allows customers to play designer and customize details such as their watch’s bracelet colors, dial indices, date color and write their own text on the watch’s face. Customers can see the results of their designs on a virtual watch on the Web site. The company currently offers the customization service on a Rolex Submariner watch that retails from 5,500 pounds, or $8,110.
“Everyone likes to be exclusive,” said George Bamford, director of the Bamford Watch Department, who added his idea for the watches came about after his wife gave him a Rolex Submariner on their wedding day with a heart in the place of their wedding date on the date dial. “We can go to the Nth degree for our customers.”
Since the site’s launch, Bamford said customers had asked for details such as their birthday in a contrasting color on the watch’s date dial. Whatever combination of colors customers choose, the watches are all coated with a military grade technique called physical vapor deposition. The technique colors the watch a deep black color and renders it scratch-proof. While customers can design their watch on the Web site, once they have decided to make a purchase, a Bamford representative contacts them to discuss the design.
“We wanted to give a personal feel to the Web site, so you feel like you have a personal service,” said Bamford.
At its Sloane Square flagship in London, the company also offers Rolex models such as the Daytona, which the company has already customized to its own design, alongside its own Bamford & Sons sports watch that retails for 275 pounds, or $405. The store also carries watch paraphernalia including an aluminum watch canister that Bamford devised after his own watches were scratched while being transported in a leather watch roll, and a watch repair kit by G Lorenzi.
A pokesperson from Rolex in the UK said it doesn’t condone any alteration to its watches, but added those watches are “no longer serviceable by Rolex.”
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye