LONDON — Burberry has a new high-end watch up its sleeve: The Britain.
Designed by chief creative officer Christopher Bailey, the watch, for men and women will launch Oct. 3 at top Burberry doors, including the brand’s new Regent Street flagship here, and at selected retailers worldwide, the company said.
“The Britain collection is something that we have been working on for a long time and, like everything at Burberry, this watch has craftsmanship at its heart but is wrapped in functionality and innovation,” Bailey told WWD.
Bailey said Burberry wanted to come up with a watch that was functional and timeless, but one that also felt modern. “The trenchcoat is the inspiration and starting point for so much of what we do at Burberry — and many aspects of The Britain nod to the trenchcoat in some way, from the D ring, which is reflected in the shape of The Britain, to the trench color palette, which is woven throughout the collection,” he said.
The Britain has a rounded octagonal shape with custom-designed bolts around the brushed and polished steel bezel. It boasts trench-colored Super-LumiNova arms, and Swiss-made self-winding mechanical movements.
A domed, transparent case back magnifies the movements and is meant to showcase the watch’s inner workings and craftsmanship. The face is covered in sapphire crystal, which is antireflective and shock and scratch resistant.
The straps are made from hand-stitched alligator or rubberized crocodile, in a color palette of trench, brown and black. Bracelet bands come in stainless steel with brushed and polished surface combinations.
Prices range from $1,795 for the automatic versions to $4,995 for one model set with 124 diamonds. The Power Reserve Automatic watch costs $3,995, while the chronograph costs $1,895.
Mario Testino has shot the black-and-white ad campaign, which features an all-British cast, including the musician Rob Pryor, the actress Gabriella Wilde and the art dealer Harry Scrymgeour. “What is really exciting is that The Britain will be launched via a dedicated interactive online mobile experience,” said Bailey.
The campaign will launch globally online and in November print issues across markets including the U.S., U.K., Italy, France, Hong Kong, China and Korea.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)