LONDON — Burberry has a new high-end watch up its sleeve: The Britain.
Designed by chief creative officer Christopher Bailey, the watch, for men and women will launch Oct. 3 at top Burberry doors, including the brand’s new Regent Street flagship here, and at selected retailers worldwide, the company said.
“The Britain collection is something that we have been working on for a long time and, like everything at Burberry, this watch has craftsmanship at its heart but is wrapped in functionality and innovation,” Bailey told WWD.
Bailey said Burberry wanted to come up with a watch that was functional and timeless, but one that also felt modern. “The trenchcoat is the inspiration and starting point for so much of what we do at Burberry — and many aspects of The Britain nod to the trenchcoat in some way, from the D ring, which is reflected in the shape of The Britain, to the trench color palette, which is woven throughout the collection,” he said.
The Britain has a rounded octagonal shape with custom-designed bolts around the brushed and polished steel bezel. It boasts trench-colored Super-LumiNova arms, and Swiss-made self-winding mechanical movements.
A domed, transparent case back magnifies the movements and is meant to showcase the watch’s inner workings and craftsmanship. The face is covered in sapphire crystal, which is antireflective and shock and scratch resistant.
The straps are made from hand-stitched alligator or rubberized crocodile, in a color palette of trench, brown and black. Bracelet bands come in stainless steel with brushed and polished surface combinations.
Prices range from $1,795 for the automatic versions to $4,995 for one model set with 124 diamonds. The Power Reserve Automatic watch costs $3,995, while the chronograph costs $1,895.
Mario Testino has shot the black-and-white ad campaign, which features an all-British cast, including the musician Rob Pryor, the actress Gabriella Wilde and the art dealer Harry Scrymgeour. “What is really exciting is that The Britain will be launched via a dedicated interactive online mobile experience,” said Bailey.
The campaign will launch globally online and in November print issues across markets including the U.S., U.K., Italy, France, Hong Kong, China and Korea.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye