PARIS — Cacharel has signed a five-year watch license with the Ambre Group.
The first models — for women and men — under the venture will be ready for the fall 2013 season and presented during the Baselworld watch and jewelry fair at the end of April.
The collections are to be developed with Cacharel’s creation studio.
“This new license contract fits in the worldwide redeployment strategy of the product lines of Cacharel, which will benefit from the strength of Ambre’s international distribution network,” said Cacharel.
That includes more than 50 countries. Ambre has a strong presence in its home market of France. The Paris-based company was founded in 1965 and is the manufacturer and distributor of watches for brands such as Zadig & Voltaire, Alviero Martini 1A Classe, Vicomte A., Kookaï and Yema.
As reported, Cacharel is in the midst of a repositioning process, which includes partnering with French companies for the production of its women’s, men’s and children’s collections. The firm is bringing back in-house the design, sales and advertising for all of its ready-to-wear lines, following the termination of a women’s wear license with Italian manufacturer Aeffe SpA. The spring collection will be the last produced by that company.
In November, Richard Alibert became Cacharel’s chief executive officer.