Total Internet searches for luxury watches jumped 39.3 percent in the first half of 2012 versus the same period a year earlier, according to the study by the Geneva-based Digital Luxury Group (DLG). Prestige watches saw the most rapid growth, with searches booming by 73 percent, it added.
“The interest continues to grow, but there are indicators that the purchase cycle has slowed,” stated Florent Bondoux, head of strategy and intelligence at DLG.
Swiss watch exports to China fell by 12.3 percent in October, while sales to Hong Kong edged up 2.7 percent, reflecting ongoing softness in those key markets, according to the latest statistics published by the Federation of the Swiss Watch Industry.
The DLG study found that the top 10 most-searched-for brands in the first half of the year were Omega, Rolex, Longines, Cartier, Rado, Patek Philippe, Vacheron Constantin, IWC, Piaget and Chanel, in that order. Rolex pushed Longines out of the number-two spot, while Vacheron Constantin and Chanel both gained two positions.
The top 10 accounted for nearly 80 percent of all searches, indicating that smaller brands still have a tough time in China. To wit, five watch models — the Omega De Ville, Omega Constellation, Cartier Ballon Bleu, Chanel J12 and Longines Master — accounted for more than half of online interest.
Interest in luxury timepieces has spread from the major coastal cities of Shanghai and Beijing to the west of the country. “A retail presence in the coastal cities is not sufficient anymore and as a consequence, smaller brands might be penalized for not being able to develop their retail network in the middle and west region as big brands nowadays do,” the study noted.
In a separate survey published in January, DLG found that in 2011, China for the first time surpassed the U.S. as the leading market for luxury timepieces by the number of Internet searches, accounting for a quarter of all searches mentioning top watch brands.
Donatella Versace will receive the International Award at the 2018 @cfda awards, which were announced tonight. Tap link in bio for a list of all the nominees and honorees. #wwdnews #wwdfashion (📷: @rahirezvanistudio )
The 2018 @cfda Awards nominees are out! @virgilabloh for @off____white for is nominated for Womenswear Designer of the Year. Tap link in bio for all the nominees. #wwdnews #wwdfashion ( 📷: @simonelezzi)
@chanelofficial is suing high-end vintage retailer @whatgoesaroundnyc for trademark infringement, a move that could cost the retailer millions. The French fashion house claims that it’s not only unintentionally sold counterfeit goods on occasion, but that it’s “gone out of its way to create an association with Chanel,” which does not exist. Read Chanel’s statement on WWD.com #wwdnews (@aitorrosasphoto)
Exclusive: Guillaume Henry has left @ninaricci, the fashion house said on Thursday. “After three years of mutually gratifying creative collaboration, Nina Ricci and Guillaume Henry have together decided that the designer will depart the house after the presentation of the fall-winter 2018-19 collection,” Ricci said in a statement. Get all the details on WWD.com #wwdfashion (📷: @aitorrosasphoto)
“When Bella enters a room all heads turn,” said @peterphilipsmakeup, creative and image director for @diormakeup. Last night, the two celebrated the product launch of Dior’s Lacquer Plump in Los Angeles with other celebs like @parisjackson, @winnieharlow and more. Head to WWD.com to see the rest of the photos from the night (📷: @chelsealaurenla) #wwdeye
“These shirts are an art form, it’s about getting the message out to as many people as you can. It breaks down the pretentiousness of the art gallery,” says Kumasi Sadiki, cofounder of @ebayontheblock, a store that sells merchandise by New York artists who are shifting their attention to clothes as a wearable medium. Pictured here is a design by artist @joegarvey_, one of the first to spearhead this movement. Head to WWD.com to read @mistywhitesidell full story on how their designs have become merch for the underground elite #wwdfashion
@netaporter is dedicating a part of its website – called the Fine Jewelry and Watch Destination – to highlight its high-end jewelry. The hub will feature products on the site, as well as incorporate styling advice and educational content about high-priced jewelry items. Get more details on WWD.com. #wwdaccessories
For “The Cher Show,” an upcoming musical based on @cher’s life and career, @bobmackie is once again collaborating with the singer in designing the costumes. For decades, Mackie has designed glitzy stage costumes and red carpet looks for the 71-year-old Grammy winner. Pictured here is a sketch of some of the pieces in the wardrobe of the musical, which is set to debut in Chicago on June 12 before making its way to Broadway #wwdeye