NEW YORK — This year marks two decades since the introduction of Chopard’s Happy Sport watch — and the brand will unveil a new timepiece and a corresponding digital program to mark the occasion.
Chopard USA president and chief executive officer Marc Hruschka calls the first Happy Sport Medium Automatic women’s watch “probably the most important addition to the Happy Sport collection.” Although it looks similar to the current model, the timepiece has a completely new case, dial and movement.
The 36-mm. case, available in either stainless steel or 18-karat rose gold, has a silver-tone dial, seven moving diamonds, an open sapphire crystal back that allows the wearer to see the self-winding movement and an alligator strap. The timepiece, which has eight different versions ranging in price from $8,100 to $41,240, will make its debut at Baselworld in Geneva later this month.
“Automatic movements are usually bigger than quartz movements, and I think the design and manufacturing team have done an excellent job of still keeping a very feminine and compact case size — yet integrating an automatic movement with an open back,” Hruschka said.
In September, Chopard relaunched its Web site and introduced e-commerce. Women’s timepieces are the bestselling category site-wide, with the majority of sales coming from Happy Sport and Imperiale watches (the Happy Sport is the top performing category for women’s watches overall, as well), according to Hruschka. He noted that online sales are doing “relatively well” and that the average purchase ranges from about $5,500 to $6,000.
“We learned that there’s a segment of the population that is very willing to put something into a shopping cart, pay for it and never interact with us at all — and then there’s a large segment who want to validate that it actually is the Chopard Web site and not an unauthorized point of distribution and validate this via e-mails and phone calls. That part is interesting; we didn’t realize that people would have that many questions about that topic,” Hruschka noted.
On Monday, the company launched My Happy Sport — a microsite at happysport.chopard.com that lets users personalize their own Happy Sport watch, from picking the material, the gems and the strap to adding diamond charms or letters. Today a Facebook app containing the same content will go live, and on Wednesday, the brand will unveil the initiative on the homepage of chopard.com and across the social networks it’s active on.
Although personalized Happy Sport watches cannot be purchased via the microsite or app, consumers can create a watch online without needing to go into a store. Once a personalized timepiece design is submitted, potential buyers are then contacted by the nearest store to complete the transaction.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews