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Chopard to Relaunch Ferdinand Berthoud

The company plans to relaunch the high-end watch brand in 2014, eight years after acquiring it.

PARIS — Chopard said Tuesday it plans to relaunch Ferdinand Berthoud in 2014, eight years after acquiring the high-end watch brand.

La Chronométrie Ferdinand Berthoud will be headquartered in Fleurier, Switzerland, and will operate separately from the existing Chopard Manufacture in the same town, according to Chopard copresident Karl-Friedrich Scheufele, who is overseeing the project.

It will be positioned at the peak of Chopard’s offer, producing timepieces in exclusive production runs.

 

“In acquiring La Chronométrie Ferdinand Berthoud in 2006, I wanted to be sure that one day a watch bearing this name would be worthy of the great master horologist who inspired it,” Scheufele said.

Berthoud was born in Switzerland in 1727 and awarded the title of master clockmaker in Paris in 1753. He went on to produce highly regarded marine chronometers, decorative clocks and watches, in addition to specialized tools, scientific measurement instruments and publications.

In 1804, he received the French title of Knight of the Legion of Honor from Napoléon Bonaparte.

In addition to the Chopard Manufacture, which produces L.U.C fine watchmaking movements for the Geneva-based jewelry and watch firm, Fleurier is home to Fleurier Ebauches SA, which handles the production of Chopard mechanical movements.

Chopard said it would reveal further details concerning the launch of La Chronométrie Ferdinand Berthoud by summer 2014.