Sprinkling its monogram print on luxury goods may seem old hat for Louis Vuitton. But now they've come up with a new uberluxe idea — a diamond logo parure that takes the tradition to new audacious heights. The sparkling set features rocks carved in the form of the brand's iconic monogram motifs. There's a three-strand necklace, priced at $2.8 million, with articulated platinum and diamond-bow closures, as well as a 6.25-carat diamond ring with monogrammed side bands that end in a slim bow at the bottom of the ring. It took an entire year to painstakingly chisel the set's flower and cross motifs out of sizeable rocks, and a spin-off line of solitaire engagement rings will be released in November.

Meanwhile, Boucheron has rustled up an assortment of playful jewelry pieces for its 150th anniversary, ranging from a quartet of limited edition tourbillon timepieces crawling with bejeweled beasties, to two designs by Harumi Klossowski de Rola, the daughter of the late French artist Balthus. "I took inspiration from [ancient] Rome and Egypt," she said of one wavy yellow gold arm bracelet, decorated with a giant turquoise serpent. The collection also features its Curiosity necklace with a web of diamonds and pink-and-yellow sapphires positioned to create the optical illusion of a face.

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