By  on April 3, 2008

Commercially viable, trendy, luxurious and often iconic, fine watches have become a fast-paced growth avenue for many fashion houses, boosting their sales and image.

And a string of brands, including Ferragamo and Moschino Cheap & Chic, are launching watch collections at the Baselworld fair, while others such as Versace, Dior, Cavalli, Guess and Armani are replenishing their offerings with new styles.

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