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Dior Watches Taps Barraque

Stephane Barraque, most recently international director for Baume & Mercier, has been named president of Dior Watches North America.

Stephane Barraque, most recently international director for Baume & Mercier, has been named president of Dior Watches North America. Barraque will manage all sales and marketing activities for the brand, reporting to Ulrich Wohn, president and chief executive officer of LVMH Watch & Jewelry NA. Barraque, who was with Baume & Mercier since 2005, begins at Dior watches on Sept. 15. “We are all confident that Stephane’s leadership and solid business acumen will contribute greatly to Dior Watches’ double digit growth,” Wohn said.