By and
Styled By Derek Ellis
 on August 13, 2012

With the digital age came the obsolescence of the primary function of a watch—no one has to look at her wrist to tell time anymore.

Yet lest anyone presume that a decline in sales was inevitable, the fashion-watch sector has been booming for designer houses. From Michael Kors to Calvin Klein to Coach, practically every major label is represented in the category. Those who aren’t are making plans to get in on the action. Tory Burch is reportedly looking into watches, and Karl Lagerfeld will launch them in a licensing deal with Fossil next spring.

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