CRYSTAL MOMENT: Swarovski is telling time. The Austrian crystal brand is launching a watch collection in April at Switzerland’s Baselworld, hitting stores for spring. The centerpiece of the line is the Octea Sport, a stainless steel sporty style with a quartz calibre movement. Each piece features crystal facets and accents for which the brand is known.
“This collection is aimed at the multifaceted woman,” said Swarovski creative director Nathalie Colin. “It is inspired by life, by day, by night, by each moment lived by this independent and modern, fashion-conscious woman.”
The timepieces will retail for about $750 at Swarovski’s 200 doors nationwide and select watch retailers.
LAMBERTSON ONLINE: Lambertson Truex is launching its first e-commerce site, lambertsontruex.com. The site will feature men’s and women’s accessories collections, as well as showcase the season’s bestsellers and limited edition styles.
“The online boutique was a natural next step for the brand,” said John Truex, co-founder and co-creative director. “The site has beautiful, rich visuals of the products and is easy to navigate.”
Among fall bags featured on the site is the Large Mia, an oversize leopard print tote, and the Barclay Business Brief, a leather men’s bag.
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion
Exclusive: Cate Blanchett has been named the first global beauty ambassador for @armanibeauty. Blanchett has been the face of the brand’s Sì fragrance franchise since 2013, and is now representing all of the label’s beauty categories including makeup and skin care. #wwdbeauty (📷: @zefashioninsider)
“From concept to creation, my goal was to create beautiful pieces, with a variety of sizes, all at affordable prices,” said @joansmalls of the swimwear and intimate apparel she designed for @smartandsexysocial. The collection includes neon laced bras, sheer bodysuits and swimwear separates. The intimates collection will launch in July, while the swimwear collection will be available for purchase on Tuesday at select @walmart stores, walmart.com and smartandsexy.com. #wwdfashion