Fossil wants to make the most of its 25th anniversary.
The Richardson, Tex.-based accessories firm is launching a series of initiatives to honor its silver anniversary, including a commemorative advertising campaign, e-commerce additions and a footwear launch expected to grow to 20 percent of Fossil’s business. The firms hopes these plans will more than double its $1.62 billion volume.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"