NEW YORK — Fossil is celebrating its 30th anniversary with some help from the past.
“Looking back, we got all nostalgic,” said chief creative officer Jill Elliott. “We started to talk about things that were once cool and are cool again.”
The brand kicked off the celebratory year last week with a preview of limited-edition watches in honor of the milestone. The collection, out for summer, features a series of designs inspired by past Fossil styles, culled straight from the archive. “A guy in our repair center sent me an e-mail that said, ‘I got this watch and I’m going to send it over to you,’” Elliott said. “It was [a design of] this guy whose hands move with the time, so we reissued it.” Other designs include the Townsman Retro Dial, which features 12 vintage graphics in place of numbers, and the special-edition Townsman, offered in two different iconic Fossil logos.
The brand is also issuing a special-edition box set of the popular Petite Georgia style, which includes 30 interchangeable straps within the package. “It was like a joke at first,” said Elliott. “The Georgia was a new style for us at first, and we said, ‘OK, 30 years, let’s do 30 straps.’ We almost talked ourselves out of it, but we got the first sample and were like, ‘We have to do it.’” The set retails for $395 and includes all 30 straps. All designs are due to hit stores in April, and will be available at Fossil flagships and select retail partners, as well as fossil.com
In addition to the special-edition pieces, Fossil is launching a contest in which fans can submit designs for the brand’s tin packaging. The theme for the contest is “On the Open Road,” or motifs inspired by American travel in the Fifties and Sixties. “We were founded in 1984, but we always look back to 1954,” explained Elliott. “It’s 30 years of history, 60 years of inspiration.” The top 30 designs, as voted online by customers, will be produced into actual tins displayed within Fossil stores. The top vote-getter will also receive $5,000, with two first-prize and second-prize winners receiving $2,500 and $1,000, respectively.
Over the following year, the company also has several collaborations in the works, including a project with quilt artist Luke Haynes and London-based design company Eley Kishimoto. A signature fragrance is set for a fall release. “The beauty of a brand that has longevity is that you are part of a story,” said executive vice president Tom Kennedy. “The brand existed before me, and it will exist after me.”
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty