NEW YORK — Fossil is celebrating its 30th anniversary with some help from the past.
“Looking back, we got all nostalgic,” said chief creative officer Jill Elliott. “We started to talk about things that were once cool and are cool again.”
The brand kicked off the celebratory year last week with a preview of limited-edition watches in honor of the milestone. The collection, out for summer, features a series of designs inspired by past Fossil styles, culled straight from the archive. “A guy in our repair center sent me an e-mail that said, ‘I got this watch and I’m going to send it over to you,’” Elliott said. “It was [a design of] this guy whose hands move with the time, so we reissued it.” Other designs include the Townsman Retro Dial, which features 12 vintage graphics in place of numbers, and the special-edition Townsman, offered in two different iconic Fossil logos.
The brand is also issuing a special-edition box set of the popular Petite Georgia style, which includes 30 interchangeable straps within the package. “It was like a joke at first,” said Elliott. “The Georgia was a new style for us at first, and we said, ‘OK, 30 years, let’s do 30 straps.’ We almost talked ourselves out of it, but we got the first sample and were like, ‘We have to do it.’” The set retails for $395 and includes all 30 straps. All designs are due to hit stores in April, and will be available at Fossil flagships and select retail partners, as well as fossil.com
In addition to the special-edition pieces, Fossil is launching a contest in which fans can submit designs for the brand’s tin packaging. The theme for the contest is “On the Open Road,” or motifs inspired by American travel in the Fifties and Sixties. “We were founded in 1984, but we always look back to 1954,” explained Elliott. “It’s 30 years of history, 60 years of inspiration.” The top 30 designs, as voted online by customers, will be produced into actual tins displayed within Fossil stores. The top vote-getter will also receive $5,000, with two first-prize and second-prize winners receiving $2,500 and $1,000, respectively.
Over the following year, the company also has several collaborations in the works, including a project with quilt artist Luke Haynes and London-based design company Eley Kishimoto. A signature fragrance is set for a fall release. “The beauty of a brand that has longevity is that you are part of a story,” said executive vice president Tom Kennedy. “The brand existed before me, and it will exist after me.”
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)