G-Shock is venturing into the luxury watch market, partnering with Tourneau for a limited-edition series of the brand’s best-selling MT-G model. On the heels of the brand’s 30th anniversary, the Casio-owned line has decided to enter the luxury stratosphere based on consumer feedback.
“We identified that there are a number of G-Shock enthusiasts that have expressed an interested in getting a watch that they can wear outside of their normal parameters,” said Susan Vander Schans, director of marketing communications at Casio America Inc.
The task of bringing “the toughest watch in the world” into the realm of Tourneau’s roster of luxury brands was no easy feat. The project, crafted at Casio’s Yamagata factory in Japan, has been in development for almost two years.
“How do we take what we did digitally, turn it on an analogue platform, have it be metal and still have that shock-resistant structure?” asked Mike Princiotto, senior marketing manager of Casio’s timepiece division, of the challenge.
The answer came with the development of G-Shock’s new Core Guard Structure technology — an outer casing of stainless steel, resin and alpha-gel, a vibration-resistant silicon.
Unlike most traditional luxury watch offerings, the MT-G is both shock and water resistant. For additional comfort, a layer of resin on the inside wristband is designed to prevent skin irritation caused by overheated metal.
“A timepiece is a delicate device,” said Vander Schans. “The key with G-Shock is that it’s not delicate.”
The brand will premiere three exclusive models over the next threemonths. The first, a polished stainless steel and resin band withsapphire crystal mineral glass face, rolls out today, with a launchevent held last Thursday, November 7, at the Tourneau’s Madison Avenuestore in New York. Retailing at $900, the watch will be sold exclusivelyat Tourneau stores, tourneau.com and the G-Shock store in SoHo throughBlack Friday, before expanding to department stores and other massretailers. There have been 160 doors confirmed, according to VanderSchans, with the ultimate goal of 200 nationwide.
A black ion plated stainless steel model, retailing for $1,000, willmake its debut in December. The third model, a limited-edition piecethat features a red-paneled band, bows in January and will retail for$1,100. Pre-orders for the limited-edition timepiece began at Thursday'sTourneau launch.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion