A celebrity face fronting a watch brand doesn't guarantee strong sales, but it certainly doesn't hurt.
Marketing budgets have swelled in recent years as brands look to actors, instead of models, for advertising campaigns. Many were quick to embrace the country's appetite for celebrity, but there are a few that are approaching it more cautiously, since the rules aren't always clear.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)