By  on April 3, 2008

A celebrity face fronting a watch brand doesn't guarantee strong sales, but it certainly doesn't hurt.

Marketing budgets have swelled in recent years as brands look to actors, instead of models, for advertising campaigns. Many were quick to embrace the country's appetite for celebrity, but there are a few that are approaching it more cautiously, since the rules aren't always clear.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus